About Me

My Background

I have led the change management aspects of the two most complex digital transformation projects ever seen at the BBC.

I’m a highly experienced health journalist. I reported on major stories – including the Covid pandemic – for BBC News for more than a decade.

This meant I developed a great working knowledge of NHS politics, medical research and global health.

I wanted to understand more about media strategy. So I worked with an innovative business improvement team. I led Lean change projects, before qualifying as a Change Management Practitioner.

I’ve helped leadership teams overcome multiple challenges including uncertainty and hostility.

I’ve also successfully implemented big changes in my career and personal life. As an Executive Coach, I can help you untangle the present and clarify your way forward.

NEW MATERIAL: You can read more about my career change and how I work in my recent article (PDF format) for Women in Change’s magazine. And this is a shorter version of a podcast explaining my background and current work.

My Showreel

Outcomes I Deliver

  • Leaders and other key players who feel capable and empowered to deliver the changes, even in challenging and high pressure environments
  • Harmonious teams with a common understanding of their purpose, resulting from targeted activity: I have designed, built, recruited and retained teams
  • Staff who understand the impact of their redesigned roles and have bought into change, through carefully planned and facilitated events with follow-up activity
  • Resistance to change understood and tackled so that business goals can be achieved
  • Clear, creative, consistent messages and storytelling for thousands of staff and/or stakeholders about your organisational change. This is through briefings, speeches, media interviews and digital channels such as your internal website
  • World class presentation of your business as a result of my skills and advice – from someone who’s been in front of the camera and on the speaker’s platform

Why the name Dalemoor?

I live between the beautiful Yorkshire Dales and Moors. I love being in the hills. Making changes can feel tough while you’re navigating them – but it’s always worth it when you reach the summit!